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The J word: Medill exhibit explores journalism’s identity crisis

Posted in Robert Feder | Chicago Media blog by Robert Feder on Jun 24, 2011 at 12:00am

"Who is the Journalist?" exhibit at Northwestern University Library

Photo: Bruce Powell

Ninety years after the Medill School of Journalism opened its doors, the cachet of journalism as a profession and as an academic calling clearly has fallen out of favor at Northwestern University.

Under Dean John Lavine, the J word has been systematically diminished or banished completely. Look at most documents, publications, websites and logos, and you’ll see it’s now branded as the “Medill School” or even more simply “Medill.”

Adding insult to injury, the university board of trustees last March approved a recommendation by Lavine and the faculty to change the official name of the school to Medill School of Journalism, Media, Integrated Marketing Communications. “The expanded name fairly recognizes who we are and the kinds of professional careers our graduates enter,” Lavine explained.

The move prompted one non-alumnus columnist at the Chicago Tribune (whose courageous 19th century editor and publisher Joseph Medill was the school’s namesake) to note that it “not only cheapens the school’s heritage,” but “threatens to dilute the importance of journalism at Northwestern.”

So it was with a bit of trepidation that I visited my alma mater Thursday to take in an exhibition called Who Is the Journalist? The Past, Present, and Future of News, on display through September 2 at Northwestern University Library in Evanston. If the powers that be had gone to such lengths to devalue the word “journalism,” how would they reflect my beloved profession and its heritage to the masses?

The developer and curator of the exhibit was Lavine’s predecessor as dean, Loren Ghiglione, a wise and thoughtful man who’s now a full-time professor at Medill. Using a fascinating array of artifacts, clippings, books, videos and other materials, the free, self-guided walk-through raises thought-provoking questions for anyone who cares where the news business is headed.

“Is the present and future for journalists,” Ghiglione asks in his introduction to the exhibit, “a world of truthiness-filled infotainment? Are international coverage (down 40 percent in one year) and time-consuming investigative reporting on disturbing realities being replaced by titillating tweets about the likes of Lindsay Lohan and Charlie Sheen? Is paranoid-filled, polarizing palaver from the left and right dividing Americans into political camps? Is the wired, WiFi world of second-to-second communication via smartphone and social media distracting journalists and Americans to death? Or has the sky been falling for centuries?”

Visitors may not come away with answers, but they should have a better understanding of how conflicted and controversial the role of the journalist has always been — at almost all times “communicator and critic of propaganda, reporter and rumormonger, educator and entertainer.” By Ghiglione’s definition, there’s room for everyone from Bob Woodward and Carl Bernstein to Perez Hilton and Julian Assange in the world of journalism (and even a place for such inspiring “fantasy journalists” as Clark Kent and Brenda Starr).

There’s unintended irony in the section hailing journalists as investigators and crusaders. Former superstar professor David Protess and the Medill Innocence Project he headed is lauded for helping free more than 10 wrongfully convicted inmates from prison, including some on death row. When the exhibit opened in April, Protess had just been relieved of his teaching duties for spring quarter and had taken a leave of absence in the wake of questions about his methods and his honesty with university officials. Last week the school announced his retirement, effective August 31.

Medill fares quite a bit better in the exhibit’s spotlight on the careers of eight distinguished alums — Christine Brennan, Georgie Anne Geyer, Hank Klibanoff, Richard Longworth, Kevin Sites, Richard Stolley, Cynthia Wang and Michael Wilbon. All contributed personal artifacts to the exhibit.

Though purists may find little to celebrate in the falling standards and dwindling resources of today’s newsgathering operations, Ghiglione draws encouragement from the Internet, social media and other new technologies that he concludes will make storytellers out of everyone: “The golden age of journalism may well be ahead, not behind us.”

 

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Why not just call themselves, "Medill School of Media?" Or, "NWUMSM"
By P. G. Crawford (not verified) on 6/24/2011 at 7:04 am
I can't be too hard on Medill because I got my "Mr." degree at Northwestern. I met my wife there. But Medill is a ripoff. It costs $200K for an NU education, is that right? For what? A one-way ticket to Palookaville where you'll be told you've got to pay your dues in a smaller market like Hooterville? The best thing about Medill is the student body. Professors are a dime a dozen. That's why I'm inviting Medill students to drop out immediately and come to the Carol Marin School of Journalism. For a mere $5K we'll give you the who, what, where, when and how. And for just $1K extra, you'll get the Masters degree in why. Plus, we'll take a portion of your tuition and purchase a liquor store where you can illegally buy booze. Why do you kids want to do this? Because Daddy's Medicare is going to get cut and he's going to need the $200K for his artificial brain transplant some day and can't afford to waste it on an education you, the kid smart enough to get into Medill, are too dumb to realize you don't need. Anyone can go to a journalism school. Anyone can call himself a journalist these days. But what about you?
By Drop dead, Fred (not verified) on 6/24/2011 at 8:55 am
There was either a mistake by me or Drop dead, Fred plagiarized my comment.
By Drop dead, Fred (not verified) on 6/24/2011 at 8:58 am
All you have to do is watch "Meet the Press" & see the collection of nutcase journalists NBC assembles on Sunday's to discuss politics. Look into Paul Krugman's eyes. He should be writing for the Bellvue Hospital's mental ward newsletter, not the NYT, but then again, where's the difference between the two. MTP is a classic example of the poor state of "J" in this country.
By curbstone cutup (not verified) on 6/24/2011 at 9:01 am
Just be glad Northwestern hasn't sold the naming rights(yet). Could you see it? Right next to the former Dyche Stadium: The Perez Hilton School of Integrated Rumormongering. Second, David Protess got a little too wrapped up in David Protess. After awhile, chum, you start believin' 'em all, don't you? Maybe retirement will teach him it ain't the humane society and you can't take all those cute convicts home with you. Newborns are innocent; three-time losers are all guilty of something. Third, journalists and people with too much time on their hands are the only ones who really give a rat's ass about the "future of journalism." The rest of us just figure it's Lindsay Lohan's world where our next president will be named Sarah, and Anderson Cooper will tell us the truth until he totters off into the twilight.
By James Dvorak (not verified) on 6/24/2011 at 9:04 am
I tried to identify myself as "Bruce Wolf ('75)" in the comment about the Carol Marin School of Journalism, but apparently the new comment section doesn't allow for pseudonyms.
By Drop dead, Fred (not verified) on 6/24/2011 at 9:05 am
James Dvorak got it right on Protess. Cynthia Wang? Of People magazine? Hard to see her being one of the eight most distinguished Medill alums. Hmmm. Maybe one of its 80 most distinguished or one of its 800 most distinguished; she has no business being spotlighted in this exhibit.
By Al Molinaro Turns 92 Today (not verified) on 6/24/2011 at 9:39 am
Nicely reported, Rob. You reported without resorting to bashing advertising. As someone who loves and appreciates newspapers, it's sad to see their decline but we can still celebrate journalistic values and hope good journalism surfaces in digital venues. PS When Northwestern dropped their dentistry program, it wasn't a commentary on dentistry just an economic acknowledgement of a changing world and their need to adjust.
By Kevin Tynan (not verified) on 6/24/2011 at 9:42 am
Rob, This is exactly the problem with the media today. All we can get is constant front page news about irrelevent people and things, but important news is buried in the paper or falls out of favor for coverage. What is going on in Japan, after the nuclear disaster? How are banks and wall street affecting the economy? Not important to investigate these ongoing problems...but lets see more about Lindsay or Charlie!
By Barry Grodsky (not verified) on 6/24/2011 at 10:13 am
We live in a world that values loud opinions over actual facts. Always has, always will, as sad as it is to say. None the less this exhibit sounds fascinating. I'm looking forward to seeing it.
By He Who Must Not Be Named (not verified) on 6/24/2011 at 12:08 pm
It was said that Northwestern doesn't have a business school, but a school of management, and its marketing program was in Medill. This confirms it. However, this does raise the question what "journalism" has now become. Most of the mainstream media shows complete illiteracy about legal and business topics. Most seem to rely on "it was reported," which means that some spokesperson (i.e. flack) told them. Maybe Medill's change reflects that. You seem to do some investigation, but very few reporters do. Instead, they parrot a press release, which one can otherwise find on the Web. I've seen (on Create TV) that the editor of Crochet Today can crochet, and members of the various editorial ranks at Woodsmith Magazine can use a table saw. Maybe the editorial folk in news media should define what they can actually do.
By jack (not verified) on 6/24/2011 at 12:09 pm
I am surprised they didn't call the conference Who Is the Journalist? The Past, Present, Future of News.
By DeJordy (not verified) on 6/24/2011 at 2:10 pm
If the electronic media of today had come into existence, say five thousand years ago, what would "classic journalism", or even, "classic literature" be...? There is something to the "ease" of receiving/sharing info these days that makes it all seem so impossibly vapid. And once someone has shared a thought, "newsy" or otherwise, it's rarely ever developed into a more complete story, and never stands the test of time...
By Michael (not verified) on 6/24/2011 at 2:13 pm
It is extremely troubling that Northwestern is changing the name but the school has been changing for a while and not for the better. I worked my butt off to get into that school because I wanted to get a real journalism degree and not some bullsh%t major like communications, etc; When I first applied to Medill...the school only took 10 or 12 people per quarter, three times a year for the MSJ. Students at that time also had to have professional experience before applying and not come straight out of college. The school takes way too many students now and certainly not the best caliber. Lou Prato was there when I was accepted. They should have kept him. Northwestern is known for its journalism program and to dilute it in so many ways over the last decade is a disgrace. While we're on the subject of journalism, maybe one of the biggest problems in this profession is people do not study it anymore in college. Many of your on air reporters and anchors have a degree in something else and or are related to someone famous. They have not done time in Peoria, Dyer or Milwaukee. If people had to study the basics, perhaps they would have some ethics and be true muckrakers along the likes of Murrow,Ellerbee, Sinclair or Tarbell.
By Medill MSJ Class of 1996 (not verified) on 6/25/2011 at 10:43 am
There's a similar "evolution" (if you wanna call it that) at other universities where the word Journalism is being devalued or simply tossed in with other communications-related titles. At my former alma mater, not Northwestern but a midwest Big 10 school, one journalism prof there told me the big secret: very few students are there to go into journalism and reporting. Most are interested in corporate communications, advertising or other media related businesses. So Universities are not just reacting to changes in technology and readership, they are reacting to what the education marketplace wants, and unfortunately that's fewer true journalists as we older souls know them.
By Greg (not verified) on 6/26/2011 at 2:51 pm
Come on Rob:Years ago we talked about the downfall of Medill. Leadrship has been nonexistant- updating has been put aside, deans have been keeping thier academic heads in the sand and we (thats you and many others) wonder why Medill is not Medill Medill anymore. There will alwys be a need for good journalist, despite Conrad Black and Sam Zell's team of hacks. Changing the name of the program adds insult to a once proud program. Can someone ring the alarm and wake up someone up. The question is who to wake up.??
By Wrigley Field (not verified) on 6/26/2011 at 9:34 pm
Golden age of journalism, huh? When the highest prize your industry can offer is named after one of the worst muckrakers around and a blatant partisan hack, you've got nowhere to go but up.
By Anony Mouse (not verified) on 6/26/2011 at 11:13 pm
"Anony Mouse": Would you be saying those things about Joseph Pulitzer if he was a Republican? Huh, wingnut teabagger moron?
By A. Nonny Moose (not verified) on 6/27/2011 at 3:23 pm
Anony mouse You couldn't get into Medill. You're probably a Mizzou alum. They're all jealous of us.
By medill class of 96 (not verified) on 6/28/2011 at 8:48 pm
Heh. A heh heh heh. Sure. If someone disagrees with you, it must be political. Do a little actual reading about Pulitzer. He was the father of yellow journalism, and he was a national delegate for the Democratic party. I'm sorry to burst your bubble, but empirical facts can be such difficult things.
By Anony Mouse (not verified) on 6/28/2011 at 10:11 pm
Have an Opinion? Let's hear it
About Robert Feder
Robert Feder has been keeping tabs on the media for more than three decades, including 28 years as a reporter and television/radio columnist for the Chicago Sun-Times. He's a lifelong Chicagoan and graduate of the Medill School of Journalism at Northwestern University. At age 14, he founded the first and only Walter Cronkite Fan Club.
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