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Dahl hopes fans put their money where his mouth is

Posted in Robert Feder | Chicago Media blog by Robert Feder on Jul 12, 2011 at 12:00am

Steve Dahl

Will enough people be willing to fork over 10 bucks a month to hear a radio show that’s been free for more than 30 years? Steve Dahl is betting his reputation — and the next phase of his career — that they will.

On Monday, Dahl announced plans to charge a $9.95 monthly subscription fee for access to his daily podcasts, starting August 1. He’s been podcasting from his home since September 2009 without charge to listeners, and claimed as many as 20,000 fans downloaded his program each day. While he’s hoping at least half that number will subscribe to The DahlCast, whether he can come close will depend on how effectively he can market himself in the coming weeks.

“This is our way of staying one step ahead of the curve,” Dahl, 56, said in a statement. “I have the greatest fans — they readily followed me to this new platform, and I am confident that they will continue to support me as I embark on this new and exciting endeavor.”

As noted in Dahl’s press release, Monday’s announcement came one day shy of the 32nd anniversary of Disco Demolition, the historic stunt that certified Dahl as a legend and catapulted his career into immortality.  Of greater significance is that it came three days after his contract expired with CBS Radio — leaving him a man without a company or a million-dollar salary.

“I’m sure that I have radio options available to me, but I really haven’t pursued them at this time,” he wrote on his blog. “Most of the companies are either bankrupt or in some sort of odd transitional phase that would make them less than an ideal place to land.”

Although it’s been more than two decades since Dahl’s on-air language landed him in trouble with the FCC and on the front page of Chicago’s newspapers, radio’s original “shock jock” stressed the new freedom he’d enjoy as an unregulated podcaster working for himself: “This will also going to be the first time ever that I will have had no corporate or government interference with regards to my content. That should be fun and different! I’m not going to go ape shit wild, but it’s nice not to have to worry about a one hour meeting in the program director’s office after every show.”

Dahl has been absent from terrestrial radio since December 2008, when his morning show was canceled from WJMK-FM (104.3), the former Jack FM adult hits station. That effectively silenced him from a medium he had redefined — and, for much of the time, dominated — in Chicago since the late 1970s.

 

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Why do you keep kissing that egomaniac's ass?
By vulpes (not verified) on 7/12/2011 at 5:32 am
Dahl seems alternatively bitter and good cop on Facebook, raging at the doubters and patting himself on the back. I won't be paying $120 to hear him chitchat with Amanda Puck, Keith Van Horne, etc.
By David Hladik (not verified) on 7/12/2011 at 6:04 am
Sorry Stever but it won't work. XM satellite radio proved that and had to merge with Sirius with better choices than what you have.
By Payee (not verified) on 7/12/2011 at 6:24 am
Who's Steve Dahl?
By Dan (not verified) on 7/12/2011 at 6:26 am
I like my porno for free and my podcasts, thanks for nada.
By Stamp Licker (not verified) on 7/12/2011 at 6:53 am
So Steve is reduced to making his money 10 bucks at a time. Isn't that what street walkers do? *insert price is right loser music*
By Abe Froman (not verified) on 7/12/2011 at 7:11 am
I will not spend $10 to listen to some lame dude explain his away his poor eating habits. Last night Dahl was on WFLD news with Sirott and he was a joke. Dahl tried to get Bob to acknowledge his weight loss and Bob simply smirked at him. And at that point Dahl lost interest in the interview and just wise-assed the remainder of the interview. Darn, I will miss those awesome phone calls with Billy Dec...even for free it was painful.
By Bye Stever (not verified) on 7/12/2011 at 8:19 am
Wow! $9.99 a month for one measly podcast. Let's put this in perspective. For $7.99 per month, I can stream 1000's of movies and TV shows on Netflix. I used to be a fan, but not any more. What a greedy SOB. 10,000 listeners at $9.99 per month is $99,000 per month. Perhaps $9.99 per year, or even $15.00, but even at that rate, I think I'd pass.
By Ex Dahl Fan (not verified) on 7/12/2011 at 8:25 am
I won't be forking over money to support this egomaniacs lavish lifestyle. Who wants to hear this washed up man talk about his country club, his amazing seats at the Blackhawks and White Sox games. The dude would have to pay me to listen to him.
By Blondie (not verified) on 7/12/2011 at 8:27 am
I would not listen to Dahl on free radio. His best days were with Gary and that was 20 years ago. If you pay money to listen to him you have too much money and should consider donating it to a charity.
By Anonymous (not verified) on 7/12/2011 at 8:31 am
I like the Stever, but with the cost of my meds, I'm not sure I can afford 10 bucks a month to listen to him on the interwebz. However, I would donate a kidney to hear the semi-lovely Melissa Forman for hours a day for realz. Right now I just hear her voice in my head and see her pearly white teeth floating in mid air. That's why I need to spend my money on meds and not the Stever. Do you think he might have some kind of scholarship or public assistance program for people like me?
By Katie Hollender Mason (not verified) on 7/12/2011 at 8:43 am
HaHaHaHaHa - He expects people to pay 9.95 per month for a show where he talks about how great he is?? What a tool! Get a real job Dahl!
By Evelyn (not verified) on 7/12/2011 at 8:44 am
Whatever happens PLEASE monitor this come August 2nd and beyond. Everyone (okay, "most," everyone) would like to see if "anyone," is willing to pay to hear a podcast. Whether it be Dahl's or not. Then monitor to see if he gets repeat buys. Thanks!
By P. G. Crawford (not verified) on 7/12/2011 at 8:46 am
I will pay.....he deserves it!
By Carolp (not verified) on 7/12/2011 at 8:48 am
Im paying about 12 bucks a month for Sirius and getting way more channels than one. If 20k are listening for free; guessing 5-10% will subscribe. Good luck with it.
By steve (not dahl) (not verified) on 7/12/2011 at 8:55 am
I'd consider paying for his show if say he was on a premium channel on Sirius... it's really a matter of convenience. I like to listen to shows in the car or while doing work at home... not by sitting by a computer. Here's hoping he does what many other do and have a successful satellite show with an option to pay for the commercial free podcasts... that makes a heck of a lot more sense, don't ya think?
By xwiseguyx (not verified) on 7/12/2011 at 8:59 am
Good luck with that. :(
By John (not verified) on 7/12/2011 at 9:01 am
I used to listen to his podcast for free and it was good background noise while I worked. However, he expects listeners to pay 9.95 a month for his podcast?? Sorry Stever - You are not worth it. Like the person above said, I would rather donate that money to charity. At least it's going to a worthwile cause!
By SuzyQ (not verified) on 7/12/2011 at 9:11 am
As a podcaster and genuine fan and supporter of the medium, I am surprised by the move. If Dahl claims to have that high number of daily downloads, he surely should have been able to land a respectable and lucrative sponsor deal. Comedy podcasts dominate iTunes and other MP3 download services. Marc Maron, Adam Carolla, and others have found great success in monetizing their podcast via "live" reads. Same goes for Leo LaPorte, Kevin Pollak (who does have a season pass pay package), and Kevin Smith. I think Steve is going to learn quickly that this is not the way to go. I hope for his sake that he does so before alienating and driving away the fan base he currently does have.
By FUHcast (not verified) on 7/12/2011 at 9:27 am
Didn't Steve criticize Howard Stern when he went to broadcast on satellite radio. I remember him being against the whole thing of charging your fans to listen to you. I guess now he can see the King of All Media's point in doing that.
By Jen (not verified) on 7/12/2011 at 9:42 am
I was looking forward to Steve's return to radio and a revitalization of the influence of his insight and contributions to Chicago's culture. My money would have been on a satellite radio gig. Unfortunately, this 10k listener pod-cast, no matter how 'cutting edge' it might be, will yield little impact. Steve will become less and less of a 'player'. He'd get more 'followers/listeners' if he'd 'narrow-cast' from the top of a soap box at State and Madison. Steve's decision is very disappointing.
By Robert K. (not verified) on 7/12/2011 at 9:51 am
10 bucks for a pod cast, even if it's per month it's too much. Satellite radio is still my choice.
By Jim (not verified) on 7/12/2011 at 9:55 am
Will he be prorating the $20/month for the all dead-air that we have to listen to? When I would listen to him, there were lapses of air time while he was thinking of what to say next. It was so bad, that at times I would switch stations to listen to him, and then wonder if the station was on the air because of the silence.
By Bishop Ford (not verified) on 7/12/2011 at 10:01 am
Sorry, that was $10/month. Even less of a waste of money.
By Bishop Ford (not verified) on 7/12/2011 at 10:03 am
I'm a longtime Dahl fan but won't be paying to hear him. If he can't sell enough advertising to keep his podcast going I don't see it working. Bye Stever
By Keith Baldwin (not verified) on 7/12/2011 at 10:05 am
The only way I'd listen to this has-been is if he paid ME the ten bucks a month.
By Anonymous (not verified) on 7/12/2011 at 10:08 am
I have felt guilty enjoying Steve's basement work for free and feel he has the right to charge what he feels to be fair compensation for his talent's. A question arises though, Will he now compensate those who provide content to his show? Buzz could use it, Tom and Keith deserve it or will that valuable content fall by the wayside as they wonder about a one way relationship? If so will we be left with Amanda? I would for one feel short changed paying $9.95/mo knowing that Virginia McCaskey won't be around anymore, or that Tom would no longer avail himself to provide his unique insight into last weeks Bears game. Were they included in Steve's "Big Picture" or will it be $15.95 in six months to cover their unquestionable addition to Steve's Dahlcast. It's too early to know whether Steve has covered all of his bases or that the content will suffer devaluation. I guess the smart thing to do on my part is withhold my bucks until the talent issue is addressed to my satisfaction. Since Steve has NEVER seemed to broadcast on his own without the Morning Zoo around him I wonder if he could provide the real entertainment he thinks he provides without vocal support of outside sources and I'm not talking about Pete or Mary whom I've considered detracting distractions. When the smoke clears I'll make up my mind not guided by blind loyalty but by bang for that buck.
By Anonymous (not verified) on 7/12/2011 at 10:26 am
Myself and my wife, listeners for 30 years since DAI will opt to not pay the 9.95 a month siting that is too much money to spend for one personality when you can go satelite for much more content and 3 buck more. He will be missed but we cannot justify the cost.
By Anonymous (not verified) on 7/12/2011 at 10:28 am
I've listened to Steve's podcasts, but $10/month is expensive. Especially since SiriusXM is $13/month and has many more stations. I think Steve should speak to Howard Stern and get on Howard 101. Bubba the Love Sponge did his show from Tampa, so why can't Steve continue to do his from Chicago?
By Hal (not verified) on 7/12/2011 at 10:29 am
For 50 cents a show is the cheapest form of entertainment I can think of. I download the show everyday and listen to it on the drive and working out. So I guess I'm an im an addict of the Dahlcast. The everyday banter between the crew make my day and cant't wait for the next day show. I think i would be will to fork out $20 a month if need be. I AM AN ADDICT
By Sami Aziz (not verified) on 7/12/2011 at 11:11 am
If he is going to do Podcast Willy, 9.99 seems a bit much. Maybe 5 bucks a month or so would be fair. His fan base is going to get smaller and smaller this way. Its a shame he is dying away while Roe Conn is building. Steve would have been a good fit on Sirius, where he could grow his show but......
By Podcast Willy (not verified) on 7/12/2011 at 11:17 am
If he is going to do Podcast Willy, 9.99 seems a bit much. Maybe 5 bucks a month or so would be fair. His fan base is going to get smaller and smaller this way. Its a shame he is dying away while Roe Conn is building. Steve would have been a good fit on Sirius, where he could grow his show but......
By Podcast Willy (not verified) on 7/12/2011 at 11:18 am
I’m a fan, but I really hope this fails. Why? Because I don’t want others to get the idea that charging for content is the way to go. What’s wrong with the current model (we listen for free and you are reimbursed with ad revenue)? To add insult to injury, your loyal fans have to pay and still be bombarded with mortgage company “live reads”? No thanks. And what about new fans? How are you going to introduce new people to your comedy shtick if they have to pay $120 a year for it? I got news for you, it ain’t gonna happen! This just seems a lot like “stick it to the loyal fans”. This was such a disappointing announcement. I was really hoping for a new Randy Michaels WLUP “Classic Jock” station starring Johnny B in the mornings, Kevin Matthews mid-days, and Steve and Garry in the afternoon drive. That would have created a lot of positive buzz (just like your summer time hook-up with Garry a few years ago). I think it’s time to accept the fact you’re no longer a “million dollar man”, take the pay cut, and get back on the (free) radio!!
By Biggest fan (not verified) on 7/12/2011 at 11:36 am
Dahl has three comments on his site regarding his ridiculous announcement that he will be charging $ for his daily crapcast. Where are his 20k fans? He should announce his retirement, kiss Stern's a-- and ride off into the Florida sunset.
By Jack Brickhouse's shorts (not verified) on 7/12/2011 at 11:46 am
Asking online subscribers to pay for content they had been receiving free of charge is what has destabilized online newspapers. They gave away their content for years, and when they tried to squeeze a dime out of their "subscribers," they discovered how shallow free subscribers really are. Online outlets that have been successful at generating revenue charged subscribers something for the content from Day One. E.g. Crain's, Wall Street Journal, NYT, and a few others. I don't foresee Mr. Dahl joining that list.
By Dan Miller (not verified) on 7/12/2011 at 11:48 am
Why all the haters? It's perfectly normal to expect the listening public to fork over $10 a month to listen to my lovely voice and my opinions that are always correct. Did I mention that I'm the best and got paid millions to do nothing the past few years?
By Steve Dahl (not verified) on 7/12/2011 at 12:12 pm
Howard Stern makes half a BILLION dollars on Sirius/XM, and Steve Dahl has to charge $9.99 a month for one daily podcast. No matter who stole whose act, I think we know who was the most successful with it. Sorry Steve, I'm keeping my money with satellite.
By Team Howard (not verified) on 7/12/2011 at 12:15 pm
Steve, the ego that refuses to allow you to listen to your own work is now well on it's way to to alienating your loyal listeners because they either can not afford or will not by good consciousness allow themselves to pay double the going rate for your product. It does not cost you a million dollars a year to produce you podcast so I'm forced to assume that you want to keep yourself in luxury on our backs because you are incapable of scaring up sponsorship. I feel that your freedom to say anything you want is not worth that expenditure. Now if you put Mary to work dredging up sponsors instead of the crap you justifiably complain about her wasting her efforts at I'm sure she could both pay her keep and put your Dahlcast in the black at a price that would be easier to swallow. Mary justify your salary and quit twittering your sports buddies.
By Anonymous (not verified) on 7/12/2011 at 12:31 pm
Fail. I think that says it all.
By Howard Stern's Bank Account (not verified) on 7/12/2011 at 12:42 pm
Steve, You'd be better off brokering time on Joe Gentile's AM 1530 WJJG, and expand a podcast out from there. Unless Ira Glass "discovers" your podcast, and insists that people listen to it, the podcast won't be a money maker; good thing you've banked good money through the years. But how about repioneering "small-time" radio - WJJG, or some sort of overnight("safe harbor") anything goes show on a "smaller" station...? Happy Anniversary Disco Demolition!
By Michael (not verified) on 7/12/2011 at 12:44 pm
A prior comment stated: And what about new fans? How are you going to introduce new people to your comedy shtick if they have to pay $120 a year for it? Even for free Dahl is unable to attract a young audience. Sure, they may have heard about him but he has about as much appeal as Julie Roberts. The end has finally arrived for the fat man (he still a slob).
By The End-Thankfully (not verified) on 7/12/2011 at 12:51 pm
Whose idea was this? Ed Zilha? He should be fired immediately and then you should lose your basement full of worthless sidekicks who constantly tell you you're great which just reinforces your mediocre basement ramblings. You have talent Steve but you can't do it alone and even if you had Garry Meier back with you, that podcast wouldn't be worth $9.95 a month!
By Blowed Up Real Good (not verified) on 7/12/2011 at 12:53 pm
The big problem is the show sounds like someone putting on a show from their basement. I was listening on a fairly regular basis, but I've been downloading less & less. I don't think it's the $10 a month (that's the cost of a couple beers on a night out), it's that fans were hoping he'd come back and do some kind of "normal" show. His show over the years thrived on conflict - so him now having no conflict with bosses, co-workers etc is good? Plus 10,000 subscribers? How can a guy who once had as big an audience as he had feel at all relevant with 10,000 followers? How is he going to get guests? Or is the plan just to have him sit there and ramble for 90 minutes and get phone calls from people like Amanda P & KV Horne & T Thayer? That's not a real show. This feels nearly as sad as when other radio legends in this town have ended up broadcasting from low-watt suburban stations because they still wanted the attention - and couldn't get it anywhere else.
By d Pepper (not verified) on 7/12/2011 at 1:19 pm
I have listened to Steve since the first week he came to town because I considered his shows entertaining radio - for which he was handsomely compensated. I will not however be paying to continue to listen to the podcasts. Steve may think of himself a trendsetter, but considering the state of the economy, his timing is not very good. It might be wise if some of his many staff members begin looking for other employment. He shouldn't expect to be getting that whole house generator any time soon.
By Anonymous (not verified) on 7/12/2011 at 1:39 pm
I used to say DUMP THE FAT MAN! Now I says DUMP THE DOWNLOAD OF THE LESS BUT STILL FAT MAN! Jimmy S. Fort Wayne Ind.
By That's Good (not verified) on 7/12/2011 at 1:39 pm
Stever, If you are reading this, you should really drop this to $5 month. I think you are a bit out of touch with how much $120/year is to the average listener. Many have made value comparisons to Netflix, Sirius and I’d toss in HBO and even Hulu. I’m pretty much your target audience – 35 yrs old, have a decent income and have been listening to you for literally 30 years. I’ll prob sign up, but even I’m not completely sold. Also, if you make it worth the effort people will find a way to get it for free – an alt.binaries.stevedahl newsgroup is not going to help you get that whole house generator.
By zippy (not verified) on 7/12/2011 at 1:54 pm
Count me in! I am going to love hearing uncensored Stever finally after 30 plus years. To the people who are complaining about paying $9.95 a month, think about how much you spend at Starbucks, and how long that lasts. Realize that at age 56, Mr. Dahl can't afford to retire, and if we want to hear the uncensored Stever, he can't be on the free radio. People who will pay for Sirius, but not for Steve's podcast are not seeing the big picture. A podcast can be paused, and kept forever.
By Susan in Florida (not verified) on 7/12/2011 at 2:33 pm
Anyone considering paying to hear the new pay podcast should take some time and listen to the free podcasts. They are truly painful to sit through. The lack of preparation and effort that go into his show is immediately apparent. He is just coasting at this point, and should not be rewarded for it. I lost two months of my life (at a time before I got the Sirius Iphone app) listening to this drivel. Never again.
By Anonymous (not verified) on 7/12/2011 at 3:07 pm
It's interesting how Steve seems to feel his listeners owe him $10 a month now that he is not being paid by CBS. Without his listeners he never would have made the millions of dollars he made when on the radio. To belittle someone who says he would rather spend $120 of his limited disposable income on his family or something other than listening to Steve just shows how out of touch he really is with a large segment of his audience. Not everyone can afford premium White Sox, Bears and on the glass Blackhawk tickets. Some of us are really just trying to get by. Where is Janet with her Joliat sensibilities?
By Anonymous (not verified) on 7/12/2011 at 3:21 pm
Poor Steve. If only he could find a decent partner (ie get back with Garry) and return to free radio. He's best when he's paired with a sharp foil - not a bevy of dimwitted and obsequious kowtowing yes (wo)men.
By Chloe K (not verified) on 7/12/2011 at 3:35 pm
Even though "Disco Demolition" was a colossally divisive, moronic and environmentally-unfriendly waste of time, you gatta give Dahl props for his current podcasting efforts. We hope it works out for him because that's what the free market is all about--creating one's own niche and working one's own program. Modern "Disco"/dance/house/electronica continues to thrive as evidenced by the nearly 100,000 people who flocked to 63rd and Hayes Drive this past Saturday for the annual Chosen Few Picnic. Fox Chicago was there. This was a MASSIVE, positive, life-affirming event that brought people together to enjoy LOUD, booming dance music! There were no incidents of violence, which is not surprising, given that house music is all about creating a peaceful, uplifting and unifying vibe. Don't be afraid of the boom boom, the relentless beats are here to stay and louder than ever! And again, burning up 1000s of vinyl records is moronic and environmentally-unfriendly waste of time. What did all the angry participants do after the event? Bet they all went home--alone...
By Dance Music Authority (not verified) on 7/12/2011 at 3:37 pm
I think that it is interesting how each year Steve solicits support for his induction into the Broadcast Hall of Fame (this year even going so far as to encourage his fans to set up a facebook page to campaign for his selection and then linking to it on his homepage) then after he fails to be voted in he dismisses the BHF and calls it stupid and says that he doesn't want to be in it anyway. Dahl has been campaigning for years both behind the scenes and explicitly for induction into the Hall of Fame.
By Anonymous (not verified) on 7/12/2011 at 3:55 pm
Won't work Steve---sorry. Get a regular (free) radio gig while you still have fans. Take the pay cut and realize that you are past your prime. Better yet, try to reconnect with Garry because you have been in a freefall since the 1993 split. Just the facts.
By FreeBird (not verified) on 7/12/2011 at 4:35 pm
“The end is ahead. The end is in sight. I felt sorry for him.” Those are direct quotes from Steve Dahl during a 1988 broadcast during which he ridiculed Wally Phillips for moving to afternoons (and the accompanying decline in ratings and influence). Doesn’t life offer such a wonderfully reliable “what goes around, comes around?”
By New Voices Please (not verified) on 7/12/2011 at 5:45 pm
Having been away from Chicago for many years, it was nice to be able to check in with the Stever via his podcast once in a while. I always enjoyed Steve and Garry and Steve after Garry's departure. That being said, I think the $9.95 monthly approach is a big mistake for the following reasons (many already stated here). 1. If Steve gets 500 people to sign up, he'll be lucky. Further, attrition is going to erode that number. 2. If my estimate is correct, he will have hurt his reputation and future marketability. 3. Many current Dahl fans will be turned off by being asked to invest ten dollars a month to keep Steve supported in the lifestyle to which he's become accustomed. 4. Having been off of local, terrestrial radio for a few years, Steve can't afford to lose fans or his reputation as a "draw". I think that could be a fatal blow; one Steve may not recover from. Traditional radio works because advertisers want and need to reach an audience and those dollars pay for talent including the supporting players necessary to create something worth listening to. I hope Steve realizes that trying something new needs to have the right elements for success. Unfortunately, this approach simply doesn't.
By WTSL (not verified) on 7/12/2011 at 6:02 pm
OMG!!! Mr. Feder that pic of Steve Dahl is weird. Where did you find that? Take off the glasses and he looks EXACTLY like my grandpa! And dresses like him too!!
By Micah (not verified) on 7/12/2011 at 6:28 pm
I couldn't agree more that Dahl hasn't sounded good since the heyday of the Garry Meier era, and I'm not counting the last two years of the S & G partnership, because the bloom was off the rose at that point. Steve was well into his addictions and Garry had grown tired of it. But I can't give Garry a free pass either because his WGN show isn't much better than the AM 720 shows he and Steve used to make fun of in their prime. Think about this. The worst broadcast career move this city has ever witnesses is Garry backing out of a WLS contract with Roe Conn that by now would have made him about $15 million. While the most embarrassing career move is Dahl believing there is an audience for his basement podcasts when they are priced at $9.95 a month. If he offered to pay people 10 bucks a week to listen to just 5 days of this crap, I'm guessing he would have very few takers. This is what happens when you have a 1/2 dozen untalented employees who are in your house simply to stroke your ego! They both need each other and we all know they aren't sharp enough to realize that!
By A Current Neighbor and Former Listener (not verified) on 7/12/2011 at 6:29 pm
I love following Dahl's exploits, and my kid is signing me up for the podcast as soon as I hang up. On his most recent Hawaiian vacation, Steve laid in a hammock and uprooted two palm trees. Inside stuff like that is worth every penny! teehee
By AllisonRosatiGigglefest.com (not verified) on 7/12/2011 at 8:04 pm
It's a genius scam if he can pull it off - Steve wants to talk about his golfing and country club lifestyle so he asks poor schleps to pony up money so that he can afford to maintain his country club lifestyle so that you the listener can listen to him ramble about his country club lifestyle.
By Wally (not verified) on 7/12/2011 at 8:42 pm
I love the Stever but I don't think I'm willing to go a tenner every month. Maybe two bucks a month and I'm all over it. Sorry Steve.
By Willie Maley (not verified) on 7/12/2011 at 8:59 pm
I'm a long-time fan, back from WDAI on. I agree that content is king, but I hope that Steve rethinks his pricing strategy. Let's consider that for $9.95/month Glenn Beck (I know, different demo) went full-bore internet with a premium GBTV membership including live streaming video shows, podcast access, daily extra content and more. Beck offers a standard offering for $4.95/month with pared down access. I appreciate the Dahlcasts and am not a cheap ass. I try to support the sponsors as much as I can afford. But having been unemployed off and on over the last four years doesn't leave a lot of discretionary income. I wish Steve the best and much success with this high-stakes gamble. My personal situation just won't make subscribing at $9.95 possible.
By Tim (not verified) on 7/12/2011 at 9:37 pm
Plan B: Here is my proposal if the pay-per-podcast doesn’t work (which I don’t think it will). Steve, you need to re-evaluate your staffing needs. It was fine to have 5 people in house as long as CBS was paying the bills, but you can’t afford to do that anymore. As far as I see it, Jim Kid is one of the most valuable assets (second to Mary). I read all of his typed transcripts before downloading podcasts. Most of the time I don’t even bother with the podcasts because, and I’m being honest here, they don’t sound very interesting. It’s my understanding he’s also the chauffeur, too. That might come in handy for picking up guests and cookies from your favourite bakery. Jim – this is not the time to rest on your laurels. You need to learn more about engineering because I’m proposing you take over Pete’s job. Also, Edzilla could probably find a nifty “voice to text” software package that can replace your typed transcripts. Mary, you REALLY need to step it up. SERIOUSLY!! Dahl & Company is counting on you. First, we need revenue (lots of it). You need to hustle and drum up some ad $. Selling cheap pizza cutters and green goal lights ain’t gonna cut it! Your job is in jeopardy. Also, you need to book REAL guests. No more ’85 bears, no more third-rate local celebrities (Amanda and Billy Dec MUST go!!) That’s it. Pete, Brendan, and Stephanie need to be issued pink slips. I see no value. Steve, you need to issue orders to your agent to start shopping around for a (free) radio deal. Plan B is only supposed to be a temporary work around until you get a full time gig, downtown, on a free station. May I suggest you recruit Roe Conn’s manager? I don’t know how he does it, but that guy is pulling down some serious cash (for such limited talent).
By Anonymous (not verified) on 7/12/2011 at 10:17 pm
Wait, Dahl gets credit for Disco Demolition? He was just the dancing monkey. Veeck deserves the credit for that goofy idea. As for $10/month, Dahl's reaction to a complaining fan says it all: a commenter mentioned that she couldn't afford $120 a year for his show. All Steve had to say was that it was just a few cents a day. That's nice, Steve, but those cents add up. In case you haven't noticed, there's a recession going on, and podcasts are hardly a necessity.
By Anony Mouse (not verified) on 7/12/2011 at 10:23 pm
love you man! that is JUST to much. times are tough!
By wally (not verified) on 7/12/2011 at 10:53 pm
I've been a fan of Steve's since the 70's. I was even at Disco Demolition (really!). Despite following him through all his moves in terrestrial radio I never warmed to his podcasts even when they were free. So obviiously I won't be paying for it. I prefer listening to the "real" radio for my radio personalities.
By Anonymous (not verified) on 7/12/2011 at 10:58 pm
I love that scam line of, "it's only .50 a day!" Yea, well add up all the crap that is .50 a day and do it every day and before you know it....it is way too much for what you get. It doesn't help that this soft, rich, skinny-fat guy insults people who can't afford the extra $10 during this crap economy. He made a comment that he hopes you don't tell your wife and kids if you can't afford $10 a month. What an out of touch scumbag.
By Jethro (not verified) on 7/12/2011 at 11:24 pm
I'll pay the 10 bucks if you promise to PUT TO REST ANY FURTHER DISCO DEMOLITION ANNIVERSARIES. YOU'RE GONNA FORCE US TO HAVE A "DISCO DEMOLITION" DEMOLITION. JUST LET IT GO!!!! I THINK YOU JUICED IT AS MUCH AS YOU COULD STEVER.
By Jack (not verified) on 7/12/2011 at 11:43 pm
Does Steve still have all his teeth? ((just wondering))
By Anonymous (not verified) on 7/12/2011 at 11:44 pm
I won't be able to listen as I just don't have the money. I can't understand why Steve would be satisfied with a small podcast. There's still a whole lot of talent there, although he no longer seems to be striving to use it all. There doesn't seem to be anyone around him pushing him in the ways he needs to be pushed. If Steve has a manager, whoever that is can't possibly be really trying to further Steve's career. If there is no manager, Steve needs to sign with the hottest as soon as possible. Steve shouldn't be settling for this. He deserves a much, MUCH larger audience, and that audience deserves to hear him. That should be on commercial radio.
By Headache (not verified) on 7/13/2011 at 1:06 am
Steve Dahl is a radio legend and has entertained us for decades. I support this move to take control of his art--as "free radio" (other than NPR) is at an all time low. Owned & controlled by a few--with no knowledge of what good, local radio can or should be. I wish the Stever good luck during this next career phase . . .
By Jim Nayder (not verified) on 7/13/2011 at 7:45 am
I wish Steve all the best, but my gut tells me this venture is doomed. I too was really at DiscoDemolition, and have enjoyed listening to Steve over the years, but I am not going to pay for sometimes uneven content. It's one thing to download a bad free podcast, but quite another to pay to be bored. They don't call him Steve Dull for nothing.
By Radiohead (not verified) on 7/13/2011 at 8:25 am
That's quite the gig you've made for yourself. Having your loyal listeners pay for your salary and those of your staff. How happy do you think your paying fans will be listening to you talk about your country club, glass seats at the Hawks games, all from the comfort of your vacation homes in Florida and Michigan and while vacationing in Hawaii. Sorry Steve, I'm going to keep my 9.95 a month and make myself richer, not put more money in your pocket!
By Judy (not verified) on 7/13/2011 at 8:49 am
Hey Steve, I thought we had a deal?
By Buzz (not verified) on 7/13/2011 at 11:01 am
First of all anybody who gets this much reaction is doing something right. In Stern's "Private parts" its pointed out that the people who dislike him listen longer than those who do. I'm sure that goes for Steve too. HBO works because you get what you pay for. Charging a fee for radio has always struck me as a hard sell. So you get to hear someone say fuck or listen to 17 different channels of country music. On HBO the show is directed by the guy who did "Raging Bull! It takes a lot to move a radio listener. AM stereo bombed. I think HD radio bombed. FM was not a huge hit until Steve got on The Loop. He was a break out personality unlike anything anywhere else. If a podcast or satellite can offer something like that perhaps it will draw a massive audience.....I hope this works for Steve. Anytime a personality does well its good for business. I t
By johnrecordslandecker (not verified) on 7/13/2011 at 11:20 am
who the hell knew he was still alive?
By John (not verified) on 7/13/2011 at 12:05 pm
I listened to Steve's podcast on Tuesday, because I was curious as to how he'd spin this whole idea of asking the loyal listeners to pay $9.95/month for something that's been free for years. He gives us that whole bs line about how it's like $.50 a day. That's true but like others have rightly pointed out, those cents add up! I don't know if anyone else caught this, and I don't know if SRD was just joking, but he was saying that he originally wanted $20 a month, but his manager talked him down to $9.95. Ain't that some sh*t? $9.95 a month for 1 podcast. 1. podcast. that's all. I get the privelage of hearing SRD say a few 4 letter words that I know he uses every day anyways, and he can go a lot further. It gives him freedom to do and say what he wants, uncensored and everything, but we, the loyal listeners, who've been with him day in and day out for 20 plus years, have to pay for that? It just ain't worth it. Others have said that if he offered more than just a podcast then maybe it'd be worth it. For example...if he offered downloads of past shows from the WLUP, WLS and AM 1000 era in mp3, along with this uncensored podcast that nobody else but subscribers get, now that'd be worth it! I'd pay maybe something like 6 or $7 a month for that, think of it as something very similar to someone like Phil Hendrie is doing. He offers a backstage pass which allows exclusive uncensored video before the show starts, video rants that only subscribers have access to, now that's marketing. Looks like SRD could take a few cues from Mr. Hendrie. Maybe if he offered more than just a silly 90-minute show every day, it'd be worth it. But it just ain't. Bye bye Mr. Dahl. It's been nice listening to you over the years. When you realize only like 3 people will pay for your show, maybe you'll get on the phone to your manager and tell him to get you a real deal either on the radio or on Sirius.
By CJ (not verified) on 7/13/2011 at 12:11 pm
Dahl has been making $1 million per year from CBS doing this crappy little podcast and now he wants to charge his "loyal fans" $9.95 per month for what they could have turned off for free a few days ago. What an ego.
By Janine (not verified) on 7/13/2011 at 7:44 pm
The WTTW interview with Dahl just concluded and it is now official. He is no longer remotely funny or interesting.
By Confirmed (not verified) on 7/13/2011 at 7:50 pm
Pennies from the masses not dollars from the classes.
By Paulie Beans (not verified) on 7/13/2011 at 8:44 pm
I will not be paying 10 $ a month for this content & am disappointed in this announcement. But Steve has been itching for a paid podcast since the 'net was in its infancy & the word podcast was not even invented yet. Only time will tell if this works out for him. But I'm always amazed how many people feel compelled to make negative comments about SRD. If he is so irrelevant & boring, how do so many of you know everything that goes on during his show & why do you care enough to comment @ all about such a nobody? If he sux, tune out & forget about him already. He must strike an emotional cord to generate such vemon.
By SiriYesPodcastNo (not verified) on 7/14/2011 at 12:12 am
Wow, this reads like a roach motel for Steve haters! Now I too disagree with Steve a podcast is the way to go, & I too won't subscribe. But that's a matter of convenience. I can't sit at a desk giving Steve the attention I give him for 90 minutes a day, or run around with the iPod. Also I wonder how he introduces and/or reintroduces himself to the masses on a podcast. Disco Demolition was 32 years ago. On that night, "32 years ago" was 1947. How would you sell anything 1947 to that crowd at Comiskey Park? That's Steve's challenge here... But Steve is in the marketplace with a product to sell. Let him try it; the worst thing that will happen is in six months he'll have to make adjustments. Chances are if pay per month has been in his craw for a long time, he HAS to take a shot at it. All the best to the Stever; here's hoping he finds the path he needs to be on.
By Mr Nauseated (not verified) on 7/14/2011 at 3:05 am
It is tough to listen to Steve mooch for freebees while I am paying to listen. As fate would have it, he has now become the Wally Phillips he had grown to despise.
By Mikey (not verified) on 7/14/2011 at 8:09 am
"I don't go to sleep with no whore and I don't wake up with no whore. That's how I live with myself. I don't know how you do it." Martin Sheen quote from the movie, "Wall Street".
By Deacon (not verified) on 7/14/2011 at 9:04 am
Steve,you are making a terrible mistake in thinking that people are going to pay for a show out of your basement. You thrive on fame and notiriety, which can only be acheived with a mass of listeners behind you. Traiditional radio is where you do your best work. I understand that radio doesn't pay the kind of money you were making at CBS and certainly don't blame you for cashing in on your contract. But if you don't get back on the air relatively soon, it will be "Steve who"? We have all waited for you to be free from your contract, but we want the old Steve back, not someone who is just broadcasting on the internet hoping to make the kind of money as before. No one else does, anymore. Please re-think this and realize that you will be forgotten; and a talent like you have needs to be heard by the masses.
By Tom (not verified) on 7/14/2011 at 9:40 am
I listened to his show after his announcement and he said that he thought that he was worth $20 or $30 a month but that he would try to start at $9.95/month as a favor to his listeners and then possibly raise the price as subscribers get hooked. Steve is always complaining that his golfing and country club lifestyle is costing him too much money so he needs to charge for the podcast as well as hawk his customized official pizza cutter to make ends meet. Steve's appearances on Fox and WTTW have kind of fallen flat and he seems annoyed and perturbed about answering questions about his paywall launch. I tried in vane to convince Steve that a better and more profitable price point would have been to charge $30 or $40 per year for an annual subscription as I think that his current price structure will fall short of its intended subscription goals for the amount of content offered. Having been in many high stakes negotiations I can tell you that Steve is stubborn and probably will not accept prudent advice on his pricing model. This may be a case of Steve cocooning himself in his small inner circle and becoming delusion-ally self confident.
By Wally (not verified) on 7/14/2011 at 10:50 am
I'm in! Can't wait to sign up!
By Jimmy (not verified) on 7/14/2011 at 11:02 am
Welcome to the 'D' list: Desparate. 1) Price far exceeds any value. 2) 24/7 satellite radio is less per month. 3) 20,000 daily downloads seems inflated and converting half to paying customers is definitely inflated. 4) His marketplace relevance has eroded. 5) There's nothing fresh about this old act. 6) He won't be able to re-invent in crowded new markets. Take a job as a traffic reporter. THAT would be interesting.
By Melba Lairz (not verified) on 7/14/2011 at 12:54 pm
I was a long time listener and fan of the Steve Dahl show. After seeing him hit the airwaves and try to justify charging his fans $20 - $30 to listen to his podcast originally has offended me. I don't care where you go Steve - you're a greedy, talentless, egomaniac and I've stopped listening to you. The only person who is wowed by your greatness is you!
By Darlene (not verified) on 7/14/2011 at 3:14 pm
I'll gladly pay ten bucks for the quality that Steve brings to the airwaves, ahem...dsl modem. Does everyone expect him to fund the podcast out of his own pocket for ever? Sure terrestrial radio may be free, provided you're willing to tolerate the one to one ratio of content to commercials. The Dahlcast is a quality product. It's worth it.
By Anonymous (not verified) on 7/14/2011 at 11:48 pm
All you need is the equivalent of the one holdout juror in the first Blago trial to go for it. That could translate to 2,000 listeners. That's $240K a year, minus $40K in expenses (salaries, royalties to the estate of Anthony diGiovanni, etc.), which means 200 grand. Not too shabby for a short show that gives you plenty of time to play golf. Steve has always been about chutzpah. How could he do a show about a show? How could he eat on the air and demand to be paid for it? Why doe he simply breathe into a microphone and demand to be paid for it? Because he can. Lick his balls, that is. Which is what the audience most loves about him.
By Leteisha McEvil (not verified) on 7/15/2011 at 9:07 am
really steve you think you're worth $10.00 a month? dream on...i've been listening to garry meier on 'gn and it's pretty clear who was the talent on the show when they were together...dahl used to step on anything garry said that was funny...dahl has always been an egomaniac...quit listening to him when he was free
By Anonymous (not verified) on 7/16/2011 at 12:33 pm
No way paying for podcast. I loved stevers show and read the website to keep up. LOOK FOR A JOB STEVE. Get a job at a station and i will be there for you. I've been eagerly wait for your return to free over the air radio maybe with buzz and crew
By lovedstever (not verified) on 7/16/2011 at 2:09 pm
I know this citizen isn't going to be paying $9.95/month to hear *ANYONE* on a podcast. It's just not worth it based solely in comparison to other content available (free radio, XM/Sirius, other podcasts, my iPod, between-station white noise....)
By Dave ® (not verified) on 7/17/2011 at 10:43 am
I have been a listener since 79 but will not pay to hear Mary talk about tennis and sports radio. How does Adam Carolla do it for free??
By bob (not verified) on 7/17/2011 at 11:14 am
Long-time listener... Someone (well, multiple someones) with a history and an established fan base needs to test for-pay podcasts, and it may as well be Steve. $9.95/month is probably not the right price point. The opinion of many commenters--"For $3 more, I can get Sirius with loads more channels!"--is indicative of where the market will go. I respect what Stern does, but I've never been a fan. My latest car came with a built-in XM receiver. If Sirius/XM carried a good roster of regional shows and simulcast them nationally (read: some means by which Steve's WCKG show could be heard here in San Diego,) it would have been worth it. XM with Steve or Johnny B. or Kevin, I'd pay $13/month for. But for just a few good, though not spectacular, music channels, even with the ability to hear Rachel Maddow's TV show live, that's worth only $5-$7/month to me. Sirius/XM might indeed be the better route, but nobody can expect to make billions there anymore. Remember, Howard got that deal when the industry was flush. When his deal expires, they won't be willing to give him anything as lucrative, to say nothing of Steve. I hoped that Steve planned to use his podcast numbers to negotiate with stations. "I really have THIS audience, it should justify THAT salary." If he's even pursued that, I guess it hasn't worked. We know that broadcast radio, now owned almost entirely by large corporations, is about zero risk and minimal expenses. Satellite-fed voice-tracking is common outside the largest markets, and salaries are down all over. While I don't think Steve has become Wally Philips, I don't think the suits who program commercial radio now see or care about the difference. The Steve of 20 years ago might have fit in whatever the hell Randy Michaels has planned for the Loop, but the recovered, grown-up Steve of today probably does not. Last fall, I attended a software developer's conference, where one presenter talked about his experience selling iPhone apps in Apple's App Store. He found that TONS of people will download your app for free. There's no risk in it. But once you raise your price to that first $0.99, 90% of your customers disappear. 9 out of 10 people aren't willing to pay a dollar for your app. The same principle will surely apply to Steve's show. However many downloads he's seeing now, they're going to fall way down, no matter what he charges. The trick is finding that peak on the marginal cost curve, where he can balance price and audience size to maximize his revenue. It's sure not $10, but maybe it's $5 or $6? And he probably has some changes to accept in the future. On even the maximized podcast revenue, he may not be able to afford a staff of 5. People are going to have to go. Maybe it even restricts his lifestyle--maybe he's got to let go of the place in Michigan, or the one in Florida? Or he's got to stop going there so often, or paying for the boys to go. No, I think the foreseeable future is "just enough to get by", like it is for most of the rest of us schlubs. Hopefully Steve will see and expect that.
By Jason (not verified) on 7/17/2011 at 11:55 am
+1 on the bad idea... I wonder if SRD did ANY market research to see if people would be willing to pay for his show? Why not retire from radio and go teach at Columbia
By Anonymous (not verified) on 7/17/2011 at 1:07 pm
I'll pay for some Steve, and wish him nothing but the best. 10,000 subscribers may be a lofty goal, but I hope he makes it there in due time. Think about all of the superfluous things we pay for these days: Starbucks coffee, iPhone apps that we rarely use, we download three minute songs on iTunes for $1.29 ea., we buy bottled water and pay for air for our tires at the gas station. Twenty-five years ago we would have laughed at the idea of paying for air, water, or Steve Dahl. Times are changing, and the internet is an ever-evolving medium. If your ISP raises its monthly price (and it will), will you quit the internet? If you don't like him, or really can't afford it, don't buy it. I enjoy the daily entertainment that Steve provides. It gets me through my workout, or my dog walk, or my commutes to and from my son's school. Go for it, Stever!
By Melissa (not verified) on 7/17/2011 at 1:45 pm
I haven't listened to a Dahlcast in ages. I tried after his big announcement. He talked about how cool he is having a Medina membership. How cool he was getting paid $1M a year by CBS (no more). He talked of his lust for a private jet. He talked about how cool his children are. He talked about how cool he is. And he wants us to pay $9.95 a month to hear this? And, Pete and Brendan kept parroting how cool Steve is. Well they know who pays the bills. I can't imagine hardly anybody wanting to pay for listing to such egotistical nonsense. The truth is, NOBODY wants to pay Steve to babble about his ego. Not XM, not FM stations. Not AM stations. The end is near for the Dalhster.
By Steve Dalh's Mouth (not verified) on 7/17/2011 at 1:47 pm
Come on people, the freeloading days are over. The radio sucks because any one worthwhile has been fired. Know why? Because even the radio execs know that radio is dead. There are a ton of free podcasts, but the audio is horrible. I can't listen. DahlCast is in pristine sound. Totally can't tell he's not in some fancy radio studio. Dennis Miller charges for his podcast AND he is on free radio. But I'm not in my car at 9:00 on a week night. Get it? It's a convenience factor. I can listen to the DahlCast anywhere any time. I'm all in!
By Anonymous (not verified) on 7/17/2011 at 1:52 pm
I am definitely going to try this out. I drive several times a day for a total of about 2 hours and the ability to listen to Stever at my leisure is a great thing. I'd prefer free of course, but am DEFINITELY gonna try it out. Thanks for the last two Yeats of free podcasts, Steve!
By steveAnonymous (not verified) on 7/17/2011 at 4:03 pm
Steve will be lucky to get 1,000 people to pay for this podcast and that number will only go down over time as folks realize they aren't getting their money's worth. I listened to him for several years but his boring, self-centered drivel no longer did it for me. There will be some foolish uber-fans who follow him but that number won't exceed 1,000. All in all a pretty bad idea, he'll figure that out soon enough.
By Pete (not verified) on 7/17/2011 at 4:36 pm
I'll be subscribing, at least for a year at the yearly rate, and we'll see what Steve Dahl has to bring to the table. He's always delivered before and I plan to give him a chance at that rate.
By Curt (AWARulz) (not verified) on 7/17/2011 at 5:38 pm
I relocated out of range of Chicago airwaves 20 years ago and have not heard any radio personality who entertained me like Steve had. His song parodies and characters stayed with me all these years. When I discovered his podcasts I was elated.  He's gone from a bad boy shock jock to a mellowed but still entertainingly funny, still irreverent talent. He and his quirky staff make me laugh every single day. Do I agree with everything they say and do? Of course not, but I do laugh out loud at least once every time I listen, and that sure as heck is worth 50 cents a day.
By Darlene (not verified) on 7/17/2011 at 7:12 pm
I've sampled parts of several Dahl shows this past week since his subscription announcement and I haven't laughed once. Don't get me wrong, Steve Dahl is a radio pioneer, but his cast of basement sidekicks ain't equal to Garry Meier and never will be. Now if he can lure Garry into his western suburban basement, I might just be willing to pay half what he's asking for now.
By Make Me Laugh (not verified) on 7/17/2011 at 7:59 pm
You suck Feder. Tweet that shit.
By Gator (not verified) on 7/17/2011 at 9:57 pm
Wow. It's really sad reading all of this negativity. I've said a lot of things on Steve's FB fan page, and I'm happy to say them here, as well. I have listened to Steve, off and on, since the 70's. When I say, "off and on," it's because of radio, schedules, life changes, etc, not because of him. I was saddened when I was finally able to listen to him on Jack, and i turned on the station only to find that he wasn't on anymore. Fast forward a several months later to a hotel room in LA, where I was staying for work, and I was playing around on Itunes. I stumbled across the Dahlcast, then only 2 days old. I downloaded, listened, and have heard every show since (sometimes listening a few times). I love that I can control when, where, how I listen. If I thought that something was funny, I can rewind. It's the best form of listening to Steve!! Yes, Steve has given us "free" entertainment all of these years, but it really hasn't been free, as you, my friends, were probably paying the sponsors. Do you realize that he was paying for the staff and the Dahlcast out of his own pocket FOR YOU? Do you? I don't think it's too much to ask to pay $9.95 a month. He has to earn a living, too. Sorry that he's worked since he was 15, has made a name for himself, and, deservingly so, earned the right to have the salary he had. You can't fault a person for perseverance, passion, and drive. You should listen to this past Friday's (7.15) Dahlcast, near the end, when he's talking to Pat Boyle. There's some great dialogue between them about this decision, and Steve really lays it out. If you don't want to pay for this, move on. He's just trying to earn a living and keep entertaining us. Congrats, and BEST OF LUCK, Steve!!! It's going to be great. Can't wait to give you my money!
By Deb SF (not verified) on 7/17/2011 at 11:03 pm
Steve based on these comments I would start reducing operating expenses
By Anonymous (not verified) on 7/18/2011 at 3:18 am
I have read 2 other comments that echo my initial, raw reaction - I thought this was an April Fools joke - but now I see it is not. Steve actually thinks people will pay $9.95/mo for 1 90-minute podcast per day. He's not joking, and he honestly does not think it is too expensive. If you want to understand why he thinks this way google Narcissistic Personality Disorder. It's a real condition and explains Steve's attitude toward his fans. Over/Under on subscribers? I place it at 250.
By DE Smith (not verified) on 7/18/2011 at 3:34 am
I'll pay! Steve is entertaining, funny, and yes, still relevant. Yes, it might be time for a new producer, (Mary is a total headache) but I've been listening to Steve since the late 70's, and to me he's the same ol' Steve minus the drugs and booze. Charging for his show doesn't bug me. I save $ for my guilty pleasures, and Steve Dahl is a guilty pleasure that's well worth the approximate .50/day.
By Cammie (not verified) on 7/18/2011 at 6:42 am
Still a fan of Steve, but not willing to pay to listen to him make fun of his staff, and hear them giggle as if their job depended on it. Besides, his staff is nowhere near as interesting as past producers. Liked him better in the S&G days, Wendy/Buzz eras when he would go after the other egomaniacs of Chicago and other locations.
By Anonymous (not verified) on 7/18/2011 at 7:10 am
Steve, this is a very bad idea. Now, you've decided to charge money? I've been following your career since the early eighties and admittedly I'm listening less and less everyday, but now you've attempted to make a bunch of unfunny interns a cheap alternative to an everyday co-host/partner and you want us to pay for it? I'm sorry but it sucks and if you had a real honest producer, you would know that. Howard Stern had Lady Gaga on his show today and you're going to counter with who? Amanda Puck? W.T.F. this is WORSE THAN EVER!
By W.T.E. (not verified) on 7/18/2011 at 11:18 am
I think that a lot of the naysayers on here will be surprised when Steve Dahl announces on August 1 that he has met and surpassed his goal of 10k paying subscribers. Dahl is one of the biggest talents in the country and has a national and international following. The recent media rollout and publicity for his subscription podcast has been a smashing success garnering attention from some major media outlets and was impeccably timed with the anniversary of Disco Demolition. Dahl is also now extremely fit and ready to compete again on a larger stage attracting some big name guests to his home studio. Ten years ago I was in a remote exotic part of the world and I had a meeting with a man who was extremely knowledgable about modern comedy. Through an interpreter, he told me that there were only three truly funny people in the world. I curiously pressed him to divulge his opinion but he resisted. Finally he relented and wrote three names on a small torn napkin. The first name on the list was none other than "Steve Dahl."
By Mitch (not verified) on 7/18/2011 at 4:30 pm
I'm Dahl-in!!! Real fans know this is the best solution. Steve - when we want him, uncensored ~ can't wait. Plus, filling in on radio for promotion. Bring it Steve, show 'em why we love you.
By mardon2 (not verified) on 7/18/2011 at 7:02 pm
I am happy to pony up for something I enjoy. Dahl is still funny (unlike his former side kick). It's okay if people can't afford it (there is a discount if you pay for a year up front), but people taking things so personally is typical of the day and age in which we live. Steve isn't doing this to hurt anyone. He's just providing a service. Most internet things will be going this way in the future. Many people think that they should everything for free, right now, no waiting, and if they don't they act like babies. People are so used to stealing music and downloading porn for free they think everything should be like that. It's okay if people can't swing the 9.95, but some people are acting like Steve personally screwed them over and that is ridiculous. I doubt Mr. Dahl is doing this to upset people. He's just trying to eek out a way to make the Dahlcast sustainable and pay his staff. It's alright if people can't swing the $ but I'm surprised by some of the reactions I've seen on facebook and whatnot. I shouldn't be surprised given that it is facebook, but I am. It's just another reason why I don't do a great deal of facebooking but it's still sad that this is the way people want the world to be now. There's nothing wrong with a person registering their disappointment but some people need to take a chill pill. Do I think that the Dahlcast could be offered at a lower rate - sure - 7.99 or 5.99 would be better but 9.99 isn't outrageous. This isn't a personal attack or something like that. Maybe it will work and maybe it won't but either way it's nothing personal.
By strangeways (not verified) on 7/18/2011 at 9:58 pm
I have listened to the Stever for free for over 30 years.He has earned the right to get my $9.95 a month.I will gladly pay that to listen to him and the basement crew when it is convenient for me. I haven't listened to the radio since Steve has been podcasting. I love this form of entertainment and I am "all in." I laugh outloud at least once or twice each podcast and $.50 is a mere pittance to pay for great entertainment. Besides-I want Steve to earn the whole house generator!!
By annieg (not verified) on 7/19/2011 at 1:32 am
What do you call a former angry young man? Angry old dude? Good thing he's on the radio - he looks 65 here. Maybe the voice of AARP next?
By Steve Lundin (not verified) on 7/19/2011 at 8:56 am
I've listened on and off a few times to his podcast and without fail, every time I tune in, Steve is blabbing on about Disco Demolition and how significant an event it was. Give it up already. I have to say as a marketer, Steve made a huge mistake by leaving a gap between his announcement and when customers could start subscribing. He should have locked people in and have been set up to start accepting subscriptions immediately (he had two years to figure this out). If he had done that he could have started banking customers already and would have had a fairly good idea as to how well his business model was going to succeed or not. As it is, listeners have to scramble to register right before 8/1. Also, had I been advising him, I would have suggested that he charge .50 cents per podcast or $40.00 for an annual subscription. The $9.95 per month just sounds prohibitive to many customers and he is going to lose a lot of potential listeners. Also, he made a huge error in his announcement by basically telling his audience that he was going to be essentially offering the same product that has been free for two years only that he was going to start charging for it. He should have done a proper relaunch and announced a new and improved show with added content and more enticing features if he wanted people to start paying. Even if it was going to be essentially the same show, he needed to sell it as a new repackaged product with more content to entice new customers and retain loyal listeners. As it is he sounds lazy, like he doesn't want to trouble himself too much or spend too much time away from the country club and he wants us the listener to foot the bill. The ironic thing is, this idea (with a proper price structure, research and marketing) could have worked and made a lot of money but Steve didn't do his homework, dragged his feet and rushed into a flawed plan. The countdown begins.
By Guy (not verified) on 7/19/2011 at 4:34 pm
I will sign up only if Mary gets to do a sports segment. I would like Mary get one show a week to talk about local tennis and golf tournaments.
By Lyn (not verified) on 7/19/2011 at 5:37 pm
Stever - you had two years to come up with a plan to get back on the air. This seems like such a lazy way for you to sit on your semi-fat butt in your basement and collect money from your fans. What an insult to me as a long time listener. You expect to charge me to listen to your pocast for 9.95 a month, so you can enjoy all of your luxuries like your homes in Florida and Michigan, your country club, amazing tickets to the Blackhawks and White Sox games?? How do you expect your fans to not feel animosity listening to you brag about this on your show, when they are funding it. Think again dude!
By Karrian (not verified) on 7/19/2011 at 8:17 pm
OMG Dude - quit going on the air and trying to sell this scam of getting your listeners to pay for a lousy podcast. Your not funny, your staff is annoying and I can't stand your attitude of how wonderful you think you are.
By Phyllis (not verified) on 7/19/2011 at 8:22 pm
I bet Steve gets 100 podcast members to sign up. Steve's good at shaming and guilting his family and friends.
By Sherry (not verified) on 7/19/2011 at 9:28 pm
I bet Stever gets 100 people to sign up - he's good at guilting and shaming family and friends to support him. I just can't see spending that kind of money for one mediocre podcast each month. I'm going to save my .50 each day and actually get my money's worth and buy that cup of coffee.
By John (not verified) on 7/19/2011 at 9:32 pm
Could it be that Karma has finally come to bite Steve in the ass? I think so.
By Not a Fan (not verified) on 7/20/2011 at 11:18 am
Maybe Steve can go plug his podcast idea on Gerry's show on WGN-Radio. LOL!!!!
By Anonymous (not verified) on 7/20/2011 at 11:22 am
Steve has two problems. The first is Steve is IGNORING everybody telling him that they will not pay $9.95 a month to hear Steve talk about 1) his money 2) his extravegant life style 3) his country club membership 4) his cool ex-football player friends 5) his skybox seats for Bears Games, Sox games 6) how is is no longer a fat pig. And the second problem Steve surronds himself with a group of "yes men" who tell Steve everything he believes is correct and smart and trend setting. WAIT. You PAY all of them. They DEPEND on you to pay them to LIVE. SO they tell you want you want to hear. NOT THE truth. This charging for podcasts experiment will end with Steve in tears sobbing like a sissy girl. And Steve will EVENTUALLY be on WLS-890 AM but NOT getting paid over $1 million a year. He will be on the air for $100K or so. I will listen when he goes on FREE radio because Steve will be DISTRAUGHT about not making $1M a year and that will be funny to listen to.
By Steve's Mouth (not verified) on 7/20/2011 at 12:41 pm
I wouldn't listen to him, even if HE paid ME $10 a month. There's still a bench warrant outstanding for the riot he incited at Sox Park.
By Anonymous (not verified) on 7/22/2011 at 12:32 pm
Why does everyone expect entertainment for free? You pay for cable, to go to the movies, see a band..why not a podcast that amuses and entertains?? I know times are tough..heck..I am broke. But $10 a month for something I truly enjoy is well worth skipping a coffee ONCE OR TWICE a month. Also, Steve is NOT greedy. If anything...he is giving. He employs people!!! And yeah, he could get advertisers and keep it free....but have you heard how incredibly funnier he is when he is uncensored and does WHATEVER he wants??!? Rock on Steve and the DahlCast..I am with you!!!
By Gina Marie (not verified) on 7/29/2011 at 12:39 pm
What a disappointment. I was there since Disco Demo., I will not be there for $9.95 you greedy P.O.S.!
By Skull (not verified) on 9/02/2011 at 2:19 pm
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About Robert Feder
Robert Feder has been keeping tabs on the media for more than three decades, including 28 years as a reporter and television/radio columnist for the Chicago Sun-Times. He's a lifelong Chicagoan and graduate of the Medill School of Journalism at Northwestern University. At age 14, he founded the first and only Walter Cronkite Fan Club.
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