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Kiss off: Brotha’ Fred unplugs connection to Charlotte

Posted in Robert Feder | Chicago Media blog by Robert Feder on Dec 17, 2011 at 12:00pm

Christopher “Brotha’ Fred” Frederick

One year to the day after he was hired as morning personality at Top 40 WKSC-FM (103.5) here, Christopher “Brotha’ Fred” Frederick has severed ties to the city that put him on the radio map.

While his Kiss FM morning show is still heard on a few other Clear Channel Radio stations and the company’s iHeartRadio app, Frederick is being replaced on WHQC-FM in Charlotte, North Carolina, which had been his home base for more than five years. A local duo known as Ace and T.J. will take over as of January 9.

As his legion of fans in Charlotte took to social media to lament his departure, Frederick told me in a Twitter exchange over the weekend that the news was “not surprising,” adding: “Luckily, things are going well here.” Later, he told fans on Facebook: “I am beyond appreciative for the opportunity to host this show in Chicago and thank Charlotte for over five years of loyalty!”

Since he debuted in Chicago last January, things have been going well for the 31-year-old Boston native. With sidekicks Angi Taylor and David Livingston, Brotha’ Fred’s Neighborhood ranks fifth in mornings with a 5.1 percent share of listeners in the target audience between the ages of 18 and 34, according to the latest Arbitron Portable People Meter figures. That’s up from the ninth-place ranking he inherited from his predecessor, Kevin “DreX” Buchar.

But Kiss FM remains in a spirited battle with CBS Radio Top 40 rival WBBM-FM (96.3), where Jamar “J Niice” McNeil and Julian Nieh rank third in mornings with a 6.0 share of 18-to-34 listeners.

In addition to his radio work in Charlotte, Frederick was something of a local television star, co-hosting the nightly Fox News Edge on WCCB-TV in the nation’s 24th largest market. “The Fox affiliate there had a perfect platform for me — one that I haven’t seen in any other local market,” he once told me. “I am unconventional, though, and can’t wait for the perfect opportunity to develop a television partnership in Chicago.”

Shortly after he started here, I asked Frederick how he would know when he’d really “made it” in Chicago. “When I am invited to throw out the first pitch at both a Cubs and a Sox game — and nobody ‘boos’ me,” he said.

Almost a year later, he’s still waiting patiently for those invitations. But, he added jokingly: “They almost asked me to play for the Bulls, though, had the lockout not been resolved.”

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12/17/2011
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OMG! A 31-year old Chicago radio personality appears in a Feder post. The times are a changing. Continued good luck to the young man in his Chicago career. And, yes, he does not appear in a photograph of himself wearing a baseball cap--good move, Christopher.
By The Commander (not verified) on 12/17/2011 at 11:48 am
True, @Commander. But Brotha Fred won't really have made it here until he gives Feder a bloggasm like the Robster experienced with Brandmeier.
By James Dvorak (not verified) on 12/17/2011 at 1:30 pm
Who? That's a hell of a set of teeth the lad's got there...
By SteveKingsdigestivedisease (not verified) on 12/17/2011 at 7:11 pm
Boston native? And he's allowed on the airwaves in xenophobic Chicago? I guess it's only TV and AM where people care. Except in regards to baseball caps. Next thing you know, they'll be wearing shirts with shorted sleeves and no ties.
By Anony Mouse (not verified) on 12/17/2011 at 10:43 pm
Brotha' Fred is too good looking for radio. I'm still staring at his picture!
By Steve Dull (not verified) on 12/19/2011 at 7:36 am
I'm going to miss Brotha Fred here in Charlotte! How dare 96.1 put those jokers Ace and Tj on instead of Fred, he was the best. Enjoy him chicago, he's worth it!
By Anonymous (not verified) on 12/19/2011 at 8:36 am
More rough radio news, but bigger question: How is the paywall at the Sun-Times doing? Over 2,500 yet? Robert, please, Federian followers want to know from you first.
By Mike Cooke (not verified) on 12/19/2011 at 9:42 am
I have listened to the Brotha, and he is pretty engaging...the problem is the name-if he would drop the brotha, he would be more appealing to more people...it is stupid-kind of like the Mancow moniker!
By George (not verified) on 12/19/2011 at 1:01 pm
I was in Glenview yesterday, hanging with the GBS crowd and talking to the owner at Onomali jewels or something like that, when a big bus stopped in front with a Brotha Fred billboard! I yelled "looked at that" and nobody knew what I was talking about...WTF?!
By Tony P. (not verified) on 12/20/2011 at 12:20 am
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About Robert Feder
Robert Feder has been keeping tabs on the media for more than three decades, including 28 years as a reporter and television/radio columnist for the Chicago Sun-Times. He's a lifelong Chicagoan and graduate of the Medill School of Journalism at Northwestern University. At age 14, he founded the first and only Walter Cronkite Fan Club.
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