Re: Mix Lab Fueled by Hyundai Veloster featuring Theophilus London | Photos

Indie rappers hyping affordable whips for the young folks is nothing new, but somehow the Hyundai-sponsored Re: Mix Lab party with Theophilus London, Hollywood Holt and Team Bayside High felt like a bigger bandwagon pile-on than we've seen in some time from the marketing gurus. The car (Veloster) and film (RE:GENERATION) release party included the usual cocktail of DJs, MCs, video games and, well, cocktails. Our chums Darkroom Demons were on the scene to capture the moment.