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Next server fails, world explodes

Posted in Consume blog by David Tamarkin on Jul 11, 2011 at 5:08pm

Think this plate at Next is empty? Try looking into the souls of the Facebookers who wanted to buy a ticket today.

Table setting at Next
Photo: Martha Williams

Tickets for the next installment of Next (Tour of Thailand) were slated to go on sale today at 4pm, an event that—surprise!—garnered a lot of interest. All that interest turned out to work against the restaurant, however, as Next's site was quickly overwhelmed and slowed to a crawl. The guys at Next refused to release the tickets on a site that was so overwhelmed and thus slow, so they decided to push the sale to tomorrow.

This should have shocked nobody. And yet Next's Facebook page has exploded with bourgeois anger and first-world vitriol. Some of the more choice comments:

Thanks for letting us waste an hour before you called the thing off. That was awesome.—Ariel Litvin

Ms. Litvin is using a tool called "sarcasm" to express her dismay at having to wait until tomorrow to buy a roughly $100 dollar ticket to the most popular restaurant in the universe. Effective use of the medium, Ariel! Consider your message received.

This is slightly infuriating. We sit here and wait for almost an hour during the middle of the day, while most people are working. Then you tell us that we have to take more time out of the middle of the day to sit here tomorrow...—Dan Heise

I think everybody can feel Mr. Heise's pain here. Not only did he not get to buy tickets to Next today, but it also appears that somewhere along the line a wizard cast a spell that restricted his free will. Dude is a slave to any and all suggestions made by Achatz and Kokonas! They make him Cryovac his lunches! He...eh, moving on...

Your website is a joke. Not sure how you can call yourself a world class restaurant and not be able to handle real web traffic. I build corporate websites for a living.... did you have a 15 year [old] build this?...... I expect more from you, if in fact your company claims to be all that. Give me a break.—Andre Mika

Touche, Mr. Mika! Next, in fact, does claim to be "all that." But it is so obviously not all that! I bet it wasn't a 15-year-old who built the site but rather a 13-year-old! Burn! And I totally bet the food is cooked by, like, a ten-year-old who's totes not "all that," either. Joke, indeed!

OMG! I have confiscated all the kids' iPads, and our afternoon activity was to refresh for the last 55 mins., through all the kids whining and complaining. They are demanding that my husband and I take them to this "stupid place." Not sure how Next and the other patrons will receive a 7, 9, and 12 year old! Good thing I just checked FB, or we would have wasted another hour! Back to mill tomorrow! How will i bribe my kids to do this again? Hope springs eternal!—Myong Roh

I actually think this one is a parody, in which case: Bravo, Myong!

I waited in line for Transformers 3D and Chick Fil A, I can wait for NEXT!—Shruti Srivastava

Basically the only sense anybody on that page is making.

 

 

 

 

 

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Gotta agree with Michael Nagrant. You are quite the douchebag.
By Anonymous (not verified) on 7/11/2011 at 8:22 pm
Haters gonna hate, David (see Anonymous). Claims that the dominant mood of the Facebook posts was "positive" during and after yesterday's Next server problems are curious. Sure, some folks attempted to keep things light and good-humored, but there were a surprising number of bad apples who seemed to take the problems as a personal affront. Sad that those people couldn't keep things in perspective...
By Snark (not verified) on 7/12/2011 at 7:57 am
The amount of brown nosers and suck ups on their facebook page yesterdy was pretty stunning. You'd think a few more people would have been slightly annoyed, but instead there was a lot of "no problem, we can't wait to do this tomorrow".
By Ariel (not verified) on 7/12/2011 at 10:12 am
But really, was it that big of deal? You are going to "waste" another 2 hours at the restaurant, an hour + travel time to get there and home, plus getting around time. Whats another hour on the internet. I am sure it wasn't your least productive hour at work in your life time. I disagree that things were mostly negative also. It isn't like we are all going to get tickets anyway! Whats going to happen when all the people who waited 2 days for 2 hours don't get tickets! Cry babies.
By Andy (not verified) on 7/12/2011 at 12:51 pm
The best comments were the rational ones that, although having experienced a bit of frustration, were able to realize that if their biggest problem yesterday was not being able to spend $100 on an (incredible!) meal, perhaps they needn't flip their shit. First world problems, ya know.
By eastie (not verified) on 7/12/2011 at 1:46 pm
ariel, almost everyone was more than 'slightly annoyed'. the difference is that most of us have learned (a) to put up with annoyances when there is a potential reward (b) to not throw tantrums whenever we feel bad about something.
By Anonymous (not verified) on 7/12/2011 at 2:39 pm
Is David Tamarkin trying to be the next Tosh.O? Also: is it really surprising that people get pissed when they waste a bunch of time on a broken system? If so, you'll be shocked at Comcast's consumer ratings. But seriously, if a restaurant (especially a popular, well reviewed, and buzzworthy restaurant) invents such a convoluted and technology reliant ticketing system, they better make sure it can handle the load of traffic that will inevitably result. If not, expect the ire of internet randoms who are willing to waste time on such things. Me? I was a relatively happy Alinea customer even with Ticketmaster-like system I had to go through to get a reservation. I wouldn't do that for Gaga tickets, but for one of the best restaurants in the world? OK...I'll grit my teeth and bear it. But this (and Achatz' new speakeasy) is just taking the exclusivity thing too far. I didn't understand the ticketing system for Next the first time it was explained to me and that is enough to convince me it isn't worth the effort. I love food and am willing to suffer the usual expenses, inconveniences and indignities to get to it, but this crap is just too far. Anyway, as a mere mortal with no connections to the few avenues for being invited to that speakeasy, I'll never get the opportunity to visit. May as well focus my attention (and good-food-procuring energy) into something that's attainable.
By Anonymous (not verified) on 7/12/2011 at 5:18 pm
To the author: While I do agree with your general sentiment that everyone should try to refrain from posting vitriolic statements in any public forum (the first comment attached to this post is a fine example of the inappropriate yet all too common), I must sympathize with the frustration voiced by the user's of Next's website. I too was one of those users yesterday and today and, while I did successfully obtain tickets, I can say that it was a very time-consuming and painful experience. I understand that Next is not a technology company; nonetheless, I expect better. I won't give Next too hard of a time for having volume-related issues, since those can be very hard to accurately test and thus you may not truly encounter them until your site is live. However, what ARE worthy of complaint, especially given the site's simple functionality, are its bugs in the purchasing step, which numerous people encountered. I myself lost my first selected slot because time ran out as I kept on getting a "You must enter your credit card's CVV" error message even though it was staring right at me from the screen and subsequently tried every card in my wallet to no avail. Only after I managed with luck to grab another slot was I eventually successful because by then my card information had been saved and I was able to access an input box that was not accessible if you were entering new card information. This was clearly a logic problem, not a volume problem, and it's one that would have been found with some basic testing. And although I said that I wouldn't give Next too hard of a time for having volume-related issues, I still think they deserve some criticism based on the very nature of their business model: they HAD to expect tens of thousands of people to hit their site all at once; their model INVITES it. To have them say that the volume was unexpected is thus either disingenuous or very naive. A transaction between a business and a customer can be thought of as a conversation, and it is paramount that the business focus on making that conversation as smooth and satisfying to the customer as possible. That's not to say that the customer does not have responsibility for being respectful, reasonable, etc., but it does mean that the business has a responsibility to foster the type of conversation it would like to have if it were in the customer's shoes. Anything less is failure, and just because Next and its chef are highly praised and demanded doesn't mean that its customers (including those who would like to be but who do not have the luck of fetching tickets) should have to swallow their discontent, only their vitriol. To completely swallow their discontent would be to give the business the misleading picture of satisfaction and would promote its future laziness. If Next and its chef want to be/remain at the top of the podium, I'm sure they will appreciate the commentary and try to make as many improvements as possible. On a final note, I would suggest that including the commentators' full names your post above only serves to detract from your general message that we all need to be more reasonable and respectful. I realize that by posting their comments on Facebook they knowingly made those comments and their identities public, but to then advertise their identities here adds no value whatsoever to your argument. Instead, the addition merely lowers it closer to the level of the mud slinging you are criticizing in the first place. In a sense the negativity here is even worse because at least the aforementioned Facebook users can argue that they lost their sense of decorum due to their frustration in the moment...
By Kevin (not verified) on 7/13/2011 at 12:59 am
You posted the relatively few negative comments by people who were fairly quickly smacked down. Most comments were not only positive, but self-effacing and humorous. Negative sells better, though, doesn't it? Nice spin.
By caponte (not verified) on 7/13/2011 at 11:38 am
Agree with everything Kevin posted.
By JC (not verified) on 7/13/2011 at 12:43 pm
Have an Opinion? Let's hear it