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THE RED ARMY Help Africans through conspicuous consumption.

Seein’ red
“All things being equal, they are not.” So begins the manifesto of (Red), a brand created to raise money for anti-AIDS nonprofit the Global Fund. (Red) aims to lure consumers with cool merch, and then use the profits to distribute antiretroviral drugs to HIV-positive Africans. Companies such as Giorgio Armani are rolling out cobranded products, including a cherry-colored SLVR phone and a Gap clothing collection launching this month. www.joinred.com.

Slam-dunk styles
Tired of watching kids pay $150 for sneakers endorsed by NBA stars, Stephon Marbury of the New York Knicks has launched his own athletic collection, Starbury. The shoes and sportswear are all priced under $20, with the most popular kicks selling for just $14.98. This isn’t a one-time promotion, either—the prices will stay low. Oh, Marbury, you class-warrior dreamboat! Available exclusively at Steve & Barry’s. For info, visit www.steveandbarrys.com.

Model behavior
Wasn’t it just a year ago that Kate Moss’s career seemed kaput? Now that she’s been keeping her nose clean, Moss has been invited to design a spring 2007 collection for U.K. cheap-chic giant Topshop. Bookmark www.topshop.com to snag some swag in the future. And then there’s veteran model Milla Jovovich, who’s been asked by Spanish fashion chain Mango to create a more-affordable version of her super-hip vintagey line, Jovovich-Hawk.

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March 24, 2005
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