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Save Links Hall

The Wrigleyville performance venue gets lost in the Cubs crowd.

By Kris Vire
SAVE THE DRAMA Sandy Gerding is trying to spread the word about Links Hall.
Keep this photographer working: Tyler Mallory <a href="http://tylermallory.com" target="_blank">tylermallory.com</a>

Last month at Links Hall, while waiting for the start of a show by the esoteric performance-art duo Cupola Bobber, we overheard the following exchange between a couple of patrons:

“Do you want to grab a beer after?”

“Yeah…maybe not in this neighborhood?”

Links sits at the intersection of Sheffield and Newport Avenues, at the midpoint of Wrigleyville’s quarter-mile mecca for fans of the Cubs (and/or slippery nipples). It’s a neighborhood that doesn’t naturally funnel audience members looking for adventurous, challenging new performances; nor does it give those audiences many options for a postperformance drink. “It’s maybe not such a natural fit,” admits Sandy Gerding, board president and interim executive director.

Links has occupied the same building since its founding as an artists’ cooperative in 1978, before Wrigleyville evolved into a postgrad playground. Public performance programming began in 1980, fostering an environment for artists to experiment in dance, music and performance art. It’s a small (and often overlooked) organization, a fact that Gerding tries to overcome by partnering with the likes of the Museum of Contemporary Art and the 61-member National Performance Network. “We’ve graduated from being the smallest member organization,” she says with a chuckle. “I think we’re the third-smallest now.”

But with few resources for marketing, public shows tending toward the one-off or one-weekend (making media reviews tough to come by) and walk-in traffic nearly nonexistent, Gerding says the venue relies heavily on word-of-mouth to fill its 65-seat performance space—and filling it can be a feat when audience members must swim upstream against the Margaritaville-minded masses. So here’s the word of our mouths: If you’re looking for a Saturday-night activity in Wrigleyville that doesn’t involve Jäger bombs, chances are there’s something innovative happening at Links.

Get experimental any night at 3435 N Sheffield Ave (773-281-0824, linkshall.org).

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Save West Loop shops | Save Links Hall | Save the Sun-Times | Save Max's Hot Dogs | Save the McCormick Freedom Museum | Save this orchestra | Save Women and Children First | Save Flameshovel Records | Save Ashburn Farmer's Market | Save the Wild Pug | Save Green Grocer | Save The Playground | Save ARC Gallery | Save this children’s theater | Back in the black | Let them die | Bring it back

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May 25, 2009
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